Business

Why we created the first lacrosse emoji keyboard

It became official.

In 2016, the Oxford Dictionaries chose the “Face With Tears of Joy” emoji as its word of the year. And if we hadn’t already downloaded new keyboards from music to sports, pop culture and history, the emojification of our once text-based society has now become the norm.

Off the back of the wildly successful Kim Kardashian keyboard, Michael Phelps, Justin Bieber, Rick Ross, Steph Curry and many other celebrities debuted their versions. Last December, Apple announced it would add more than 100 new and redesigned emojis to its next iOS update. Sadly, lacrosse was left out.

Shortly after the iOS oversight, Inside Lacrosse reported there had been an official proposal to the Unicode Consortium, the international organization that standardizes the way computer software represents text and characters such as emoji, which is the first step to making one available on all platforms – via the iPhone keyboard.

Reports concluded that the earliest the proposed lacrosse emoji could be adopted would be for the release of Unicode 11.0, scheduled for the Summer of 2018. Among plenty of twitter banter, there was a petition to Apple on change.org that fell 194 votes short of conversion.

We don’t fall short.

For Rabil Companies chief technology officer, Neil Savage, among many projects, this was a highlighted initiative. I paired Neil up with former Boston Cannons and New York Lizards teammate, Mike Stone (who took postgrad classes during MLL season to learn how to write code), to take on the Apple gap and give lacrosse players and fans their first emoji keyboard.

Mike’s a co-founder of The Gnar Company, a Boston-based consultancy that designs and builds foundational web and mobile applications.

Quickly, “LacrossEmoji” became a passion project of ours. Similar to the Kardashians, Michael Phelps and Steph Curry, we wanted to emojificate lacrosse lingo.

Today, we launched the app.

You can search and download it by visiting the app store, typing in LACROSSEMOJI or RABIL, or by just clicking here.

So far, our keyboard utilizes 70 different emojis, and we’re planning to unveil new designs each month.

Expect to find updates that include your favorite pro players, stick heads, gloves, jerseys and contests across my social media networks where you can submit your own emojis to be featured in our updates!

Have any questions? Contact us here.

We look forward to continuing to create, innovate, and push the sport forward.

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